THE MINT LABEL
A breath freshener exactly where and when a customer needs it, for almost nothing.
The Need: Right now, a young guy on a first date at Starbucks is wondering how bad his coffee breath will be at the movie to follow. And a woman just asked them to "hold the onions" on her Whopper because she's got an interview right after lunch. Neither of these people - and the millions like them - likes carting around a noisy tin of expensive mints, but they need breath freshening, they need it to be easy, cheap and effective, and they need it now.
The Product: My patent-pending product is quite simple. It is a combination label and package. A single dissolving mint strip or a piece of mint gum is sandwiched between a self-adhesive label layer, and a clear, thin outer protective cover. The counterperson at a "quick serve restaurant" - Burger King or Starbucks, for example - simply removes one "BK Mint" or "StarMint" off a large roll of labels and applies the label to any food/beverage container or bag at the point of purchase. After eating or drinking, the consumer then simply peels back the outer plastic cover to access and eat the mint strip or gum.
The Benefits: This product will allow the consumer to conveniently leave the establishment with fresh breath and would cost them a mere few extra cents. The reseller now increases customer satisfaction, and has an additional marketing/promotion means while also generating significant additional cumulative revenue. And the mint or gum manufacturer now has massive new sales channels for their product in the rapidly-growing, 3-billion-dollar breath freshening market.
I am seeking to license this invention, or sell the idea outright.
First date nightmare: coffee breath.
|My product relates to mint gums and the relatively-new dissolving mint strips. These mint strips, such as those sold by Listerine, Walgreens and Wrigley's, are placed on the tongue and dissolve instantly. They are flat and flexible. Many mint gums are also thin and flexible.
|The "Mint Label" is a combination label and package. A single dissolving mint strip or a piece of mint gum is sandwiched between a self-adhesive label base layer, and a clear, thin outer protective cover. The counterperson at a quick serve restaurant - Burger King or Starbucks, for example - simply removes one "BK Mint" or "StarMint" off a large roll of labels.
|The counterperson then applies the now-exposed self-adhesive face of the label to a food or beverage container at the point of purchase.
|After eating or drinking, the consumer then simply peels
back the outer plastic cover to access and eat the mint or gum. The outer
protective cover and base label layer are fastened to one another at their
peripheries with a mild adhesive, leaving the center section area free to
contain the mint.
This product will appeal to casual and impulsive mint users, and to the many people who aren't in the habit of carrying around - or don't want to pay a few dollars for - a separate tin of mints. As such, it will not cannibalize current cafe mint sales.
|The relatively-new dissolving mints attack breath odor at
its main source - the tongue. These mints have quickly become one of the
hottest products in breath freshening (Listerine racked up $48 million in
sales of their PocketPaks in just the first three month after
The Mint Label allows the consumer to conveniently leave an establishment with fresh breath and would cost almost nothing. Is it worth offending my coffee date or blowing a job interview for a few cents? Hardly.
Prototypes of this product have been demonstrated to numerous Starbucks cafe managers and partners, who all feel it is an idea of real merit. End user feedback has been incredibly positive.
|This product allows a quick serve restaurant to improve the customer experience while generating significant additional cumulative revenue in the process.
|Testing has verified that this product will work on all types of food and beverage containers with varied contents, even hot objects like cups of coffee. And current labeling technology exists to manufacture this product at a reasonable unit cost.
|It is also possible to use the actual mint itself as a promotional aid. For example, you could cut the mint or gum piece out in the shape of a logo, emboss it with a logo, etc.
The Mint Label: A breath freshener exactly where and when a customer needs it, for almost nothing.